Why your business needs a website (even with a Google profile)

Why your business needs a website

"I already have my Google profile, why would I need a website?" That's the question many business owners ask. The answer is simple: your Google profile is a shop window you don't control. Google can change how it works, change how things are displayed, or even suspend your profile without warning. A website is a space that you fully own and control.

Your website strengthens your Google profile

What many people don't realise is that your website directly improves your Google profile's ranking. Google analyses your site's content to better understand your business and assess how relevant you are for local searches. A site with rich content, detailed service pages and Schema.org markup sends positive signals that benefit your profile.

The link between your profile and your site creates a virtuous circle: the more your site is optimised, the better your profile ranks. And the more visible your profile is, the more traffic your site gets. That's why it's essential to have a website that fits your needs.

Credibility and trust

81% of consumers check a business's website before going there. A business without a website loses credibility, especially with customers who don't know you yet, such as visitors, tourists or people who have just moved to the area. Your site is where you can tell your story, introduce your team, detail your services and display your prices. It's a powerful conversion tool that your Google profile can't replace.

With Voxtya, you can create a professional website that inspires trust and credibility. Our site designs are built to help you turn visitors into customers.

Features your Google profile can't offer

A website unlocks possibilities a Google profile can't:

• Online booking: customers can book directly, 24/7
• Detailed menu or catalogue: with photos, descriptions and prices updated in real time
• Blog: content that drives organic traffic and positions your expertise
• Contact form: for quote requests and specific questions
• Curated testimonials: highlight your best reviews

Building a site without technical skills

You don't need to be a developer to have a professional site. Solutions like Voxtya offer websites optimised for local SEO, with your branding and content, ready in a few clicks, and Voxtya's pricing options are built around your needs and budget. The important thing is to have a site that's fast (loading time under 3 seconds), responsive (mobile-friendly) and with up-to-date content.

Don't think of your website as a cost: think of it as an investment. A well-optimised site can generate dozens of leads a month, often for a monthly cost lower than a single ad in your local paper.

Comparing prices and features

A real example with numbers

Le Bistrot du Marché in Lyon gained 47 reviews in 3 months with Voxtya. Thanks to our solution, it was able to improve its visibility on Google and attract new customers.

FAQ

• Q: Why do I need a website if I already have a Google profile?

  A: Your Google profile is a shop window you don't control. A website lets you fully own and manage your online presence.

• Q: How can I create a website without technical skills?

  A: You can use a platform such as Voxtya, which offers ready-made site designs and pricing options suited to your needs and budget.

• Q: What are the benefits of a website for my business?

  A: A website improves your credibility, strengthens your Google profile, captures clicks that would never go through Google Maps, gives you your own sales and booking platform and lets you shape your brand image.

To find out more about our options and features, visit our pricing page or get in touch to talk about your needs.

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