Holidays, sales, seasons and awareness days that matter to your business, with a post idea and an offer idea for each date. Pick your trade, then add the dates to your calendar, for free.
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The first post of the year gets seen a lot: the moment to thank your customers.
Post idea: A team photo with a thank-you for the past year and your January opening hours.
Offer idea: A small treat for the first visit of the year (drink, discount, gift).
A day born in the US and picked up everywhere on Instagram: perfect for a tasty photo.
Post idea: A croissant fresh from the oven, close up, with the time of the first batch.
Offer idea: A free croissant with any coffee that day.
Couples book and buy 1 to 2 weeks ahead: post early.
Post idea: Your gift idea or offer for two, with the booking deadline.
Offer idea: A gift voucher to buy in store or by direct message.
Pancakes in the UK, doughnuts and fritters in France: a tasty classic.
Post idea: Your pancakes or doughnuts of the day, with a word about the local recipe.
Offer idea: A free pancake or doughnut for children in fancy dress.
Not a sales day: talk about the women in your team or your suppliers.
Post idea: A short portrait of a woman in your team or one of your suppliers.
Offer idea: No offer: a sincere post is enough.
In the UK, Mothering Sunday falls 3 weeks before Easter.
Post idea: Your gift idea for mum, with the last day to order.
Offer idea: A gift voucher or a free dessert for mums.
A night that fills bars: announce the programme a week ahead.
Post idea: The night’s programme (music, beers, green decor) in one clear image.
Offer idea: A pint or an Irish dish at a friendly price all evening.
New season, new wishes: a good reason to show what is changing at your place.
Post idea: What changes with spring at your place: menu, window, hours, terrace.
Offer idea: A “spring” offer limited to 2 weeks.
Evenings get longer: remind people of your hours and your terrace.
Post idea: “One more hour of sunshine”: your evening hours and outdoor area.
Offer idea: An after-work offer to celebrate the longer days.
Chocolates, brunches and a long weekend: customers plan 2 weeks ahead.
Post idea: Your Easter window or menu, with the deadline to order or book.
Offer idea: An egg hunt for children or a free chocolate.
In the US, the second Sunday of May: one of the busiest days for restaurants.
Post idea: Your gift idea for mum, with the last day to order.
Offer idea: A gift card or a flower for mums.
People are out in town: tell them what is happening at your place that night.
Post idea: The programme (band, times, open late) in one image, then a live story.
Offer idea: A drink or a take-away treat at a special price that night.
Third Sunday of June in France, the UK and the US.
Post idea: Your gift idea for dad, simple and concrete, with the price.
Offer idea: A gift voucher or a small treat for dads.
Barbecues and family outings: share your hours and specials.
Post idea: Your Fourth of July special and your hours that day.
Offer idea: A dish or dessert in the colours of the day.
First Friday of August: a good excuse to show your local beers.
Post idea: Your draught beers in a photo, with the local brewer if you have one.
Offer idea: A tasting flight at a friendly price.
Everyone gets back into routines: remind them you are there.
Post idea: The team is back in a photo, your autumn hours and something new.
Offer idea: A loyalty card relaunched for the new season.
Show off your area: what visiting customers love to discover.
Post idea: Your 3 favourite places or walks nearby.
Offer idea: A map or tip for every visiting customer.
Talk about your coffee: origin, roaster, the regulars’ favourite drink.
Post idea: The barista at work in a short video, and where your coffee comes from.
Offer idea: Second coffee free that day.
The day to show the baker’s work, from flour to crust.
Post idea: Your signature loaf: flour, sourdough, rising time, as a carousel.
Offer idea: A tasting of your special loaves in store.
Days get shorter: a good reminder for maintenance and winter hours.
Post idea: Your winter hours, simply, in one image.
Offer idea: A fixed-price maintenance slot in November.
Kids and party-goers look for ideas: decor, treats, parties.
Post idea: Your Halloween decor or creation in a photo, with a little game in the comments.
Offer idea: A treat for children in costume.
Third Thursday of November, the new wine is poured from midnight: a popular evening.
Post idea: The evening’s menu (sharing boards, bistro dishes) with your Beaujolais.
Offer idea: Sharing board + glass of Beaujolais at a set price.
Family dinner: pie orders and bookings happen 2 weeks ahead.
Post idea: Your Thanksgiving menu or pies, with the order deadline.
Offer idea: Pies to pre-order, pick-up the day before.
The day after Thanksgiving: customers expect a deal, even a small one.
Post idea: Your Black Friday deal in one image: what, how much, until when.
Offer idea: A gift card with a bonus (e.g. buy 50, get 60).
The Saturday after Thanksgiving: people are encouraged to shop at independent businesses.
Post idea: Who is behind your business: the team in a photo and a thank-you to local customers.
Offer idea: A small gift with every purchase that day.
Christmas shopping starts: announce your creations, gift cards and holiday hours.
Post idea: Your Christmas gift ideas and December hours, as a carousel.
Offer idea: An Advent calendar: a small surprise each day in your stories.
First Saturday of December in the UK: the day for independent businesses.
Post idea: Your story in 3 photos: why you opened, the team, your loyal customers.
Offer idea: A small gift with every purchase that day.
Orders (cakes, menus, gifts) happen 2 to 3 weeks before: post early and remind.
Post idea: Your gift ideas and the order deadline, then a reminder the last week.
Offer idea: A gift card to give, sent by email or collected in store.
In the UK, the day after Christmas starts the sales.
Post idea: Your after-Christmas deals and your hours that day.
Offer idea: A discount on gift cards for spring.
New Year’s Eve bookings happen early: announce it by mid-December.
Post idea: Your New Year’s Eve party or menu in photos, with the price and seats left.
Offer idea: A free glass at midnight or an all-inclusive menu.
The first post of the year gets seen a lot: the moment to thank your customers.
Post idea: A team photo with a thank-you for the past year and your January opening hours.
Offer idea: A small treat for the first visit of the year (drink, discount, gift).
A day born in the US and picked up everywhere on Instagram: perfect for a tasty photo.
Post idea: A croissant fresh from the oven, close up, with the time of the first batch.
Offer idea: A free croissant with any coffee that day.
Pancakes in the UK, doughnuts and fritters in France: a tasty classic.
Post idea: Your pancakes or doughnuts of the day, with a word about the local recipe.
Offer idea: A free pancake or doughnut for children in fancy dress.
Couples book and buy 1 to 2 weeks ahead: post early.
Post idea: Your gift idea or offer for two, with the booking deadline.
Offer idea: A gift voucher to buy in store or by direct message.
In the UK, Mothering Sunday falls 3 weeks before Easter.
Post idea: Your gift idea for mum, with the last day to order.
Offer idea: A gift voucher or a free dessert for mums.
Not a sales day: talk about the women in your team or your suppliers.
Post idea: A short portrait of a woman in your team or one of your suppliers.
Offer idea: No offer: a sincere post is enough.
A night that fills bars: announce the programme a week ahead.
Post idea: The night’s programme (music, beers, green decor) in one clear image.
Offer idea: A pint or an Irish dish at a friendly price all evening.
New season, new wishes: a good reason to show what is changing at your place.
Post idea: What changes with spring at your place: menu, window, hours, terrace.
Offer idea: A “spring” offer limited to 2 weeks.
Evenings get longer: remind people of your hours and your terrace.
Post idea: “One more hour of sunshine”: your evening hours and outdoor area.
Offer idea: An after-work offer to celebrate the longer days.
Chocolates, brunches and a long weekend: customers plan 2 weeks ahead.
Post idea: Your Easter window or menu, with the deadline to order or book.
Offer idea: An egg hunt for children or a free chocolate.
In the US, the second Sunday of May: one of the busiest days for restaurants.
Post idea: Your gift idea for mum, with the last day to order.
Offer idea: A gift card or a flower for mums.
Third Sunday of June in France, the UK and the US.
Post idea: Your gift idea for dad, simple and concrete, with the price.
Offer idea: A gift voucher or a small treat for dads.
People are out in town: tell them what is happening at your place that night.
Post idea: The programme (band, times, open late) in one image, then a live story.
Offer idea: A drink or a take-away treat at a special price that night.
Barbecues and family outings: share your hours and specials.
Post idea: Your Fourth of July special and your hours that day.
Offer idea: A dish or dessert in the colours of the day.
First Friday of August: a good excuse to show your local beers.
Post idea: Your draught beers in a photo, with the local brewer if you have one.
Offer idea: A tasting flight at a friendly price.
Everyone gets back into routines: remind them you are there.
Post idea: The team is back in a photo, your autumn hours and something new.
Offer idea: A loyalty card relaunched for the new season.
Show off your area: what visiting customers love to discover.
Post idea: Your 3 favourite places or walks nearby.
Offer idea: A map or tip for every visiting customer.
Talk about your coffee: origin, roaster, the regulars’ favourite drink.
Post idea: The barista at work in a short video, and where your coffee comes from.
Offer idea: Second coffee free that day.
The day to show the baker’s work, from flour to crust.
Post idea: Your signature loaf: flour, sourdough, rising time, as a carousel.
Offer idea: A tasting of your special loaves in store.
Kids and party-goers look for ideas: decor, treats, parties.
Post idea: Your Halloween decor or creation in a photo, with a little game in the comments.
Offer idea: A treat for children in costume.
Days get shorter: a good reminder for maintenance and winter hours.
Post idea: Your winter hours, simply, in one image.
Offer idea: A fixed-price maintenance slot in November.
Third Thursday of November, the new wine is poured from midnight: a popular evening.
Post idea: The evening’s menu (sharing boards, bistro dishes) with your Beaujolais.
Offer idea: Sharing board + glass of Beaujolais at a set price.
Family dinner: pie orders and bookings happen 2 weeks ahead.
Post idea: Your Thanksgiving menu or pies, with the order deadline.
Offer idea: Pies to pre-order, pick-up the day before.
The day after Thanksgiving: customers expect a deal, even a small one.
Post idea: Your Black Friday deal in one image: what, how much, until when.
Offer idea: A gift card with a bonus (e.g. buy 50, get 60).
The Saturday after Thanksgiving: people are encouraged to shop at independent businesses.
Post idea: Who is behind your business: the team in a photo and a thank-you to local customers.
Offer idea: A small gift with every purchase that day.
Christmas shopping starts: announce your creations, gift cards and holiday hours.
Post idea: Your Christmas gift ideas and December hours, as a carousel.
Offer idea: An Advent calendar: a small surprise each day in your stories.
First Saturday of December in the UK: the day for independent businesses.
Post idea: Your story in 3 photos: why you opened, the team, your loyal customers.
Offer idea: A small gift with every purchase that day.
Orders (cakes, menus, gifts) happen 2 to 3 weeks before: post early and remind.
Post idea: Your gift ideas and the order deadline, then a reminder the last week.
Offer idea: A gift card to give, sent by email or collected in store.
In the UK, the day after Christmas starts the sales.
Post idea: Your after-Christmas deals and your hours that day.
Offer idea: A discount on gift cards for spring.
New Year’s Eve bookings happen early: announce it by mid-December.
Post idea: Your New Year’s Eve party or menu in photos, with the price and seats left.
Offer idea: A free glass at midnight or an all-inclusive menu.
No upcoming key date for this trade in the calendar. Show all trades or past dates.
In a small business, days go by fast. You think of Valentine’s Day on 12 February, of Christmas orders on 15 December, and the post goes out too late: customers have already booked elsewhere or bought their gift. A key dates calendar fixes this. It lists in advance the moments when customers have a good reason to think of you, and it tells you when to prepare the post.
This 2026-2027 marketing calendar is built for local businesses: restaurants, cafés and bars, bakeries, hotels and B&Bs, hair and beauty salons, shops and tradespeople. For each date you get the reason it matters, a concrete post idea and a simple offer idea. You do not need to do them all: pick the 1 or 2 key dates a month that really speak to your customers.
| Trade | Priority key dates | Prepare |
|---|---|---|
| Restaurant | Valentine’s Day, Mother’s Day, Father’s Day, World Music Day, Thanksgiving (US), Christmas, New Year’s Eve | 2 to 3 weeks before |
| Café, bar | St Patrick’s Day, World Music Day, International Beer Day, Coffee Day, Halloween, New Year’s Eve | 1 week before |
| Bakery | Croissant Day, Pancake Day, Easter, World Bread Day, Thanksgiving pies, Christmas | 10 days before (pre-orders) |
| Hotel, B&B | Valentine’s Day, Easter, World Tourism Day, festive season | 3 to 6 weeks before |
| Hair, beauty | Valentine’s Day, Mother’s Day, Father’s Day, back to school, Halloween, New Year’s Eve | 2 weeks before (slots) |
| Shop | Mother’s Day, Black Friday, Small Business Saturday, Christmas, Boxing Day | 1 to 3 weeks before |
| Tradesperson | Spring, back to school, clocks going back, before Christmas | 2 weeks before |
Many key dates move every year. Easter follows the lunar calendar, Pancake Day falls 47 days before Easter, Mothering Sunday in the UK is three weeks before Easter, US Mother’s Day is the second Sunday of May, Beaujolais Nouveau is the third Thursday of November, Thanksgiving the fourth Thursday of November and Black Friday the day after. UK Small Business Saturday is the first Saturday of December. This calendar computes all these dates, for 2026 and 2027, and labels the ones specific to the UK or the US.
A good key date post answers three questions: what (your menu, your cake, your treatment, your offer), when (the day, opening hours, the deadline to order or book) and how (book online, call, come to the shop). A real photo of your business works better than a stock image. Behind the scenes (the cake coming out of the oven, the decorated room) and your team make people want to come.
Keep offers simple: a free dessert, a gift card, a menu for two, a pre-order. There is no need to cut prices for every holiday. And for Google reviews, one rule to remember: you can ask a happy customer for a review, but never reward them for it.
If you post yourself, this calendar and your agenda are enough. If you are short on time, Voxtya’s Social media service shows the next key dates for your trade right in the studio, with a “Prepare this post” button: the AI writes the text in your tone, you pick the photo and the posting date. It also tells you how often to post on each network and at what time, and tracks your posts for the week.
Your visibility on Google and in AI assistants like ChatGPT, scored out of 100, with the 3 things to fix first.
Run the auditPaste a Google review, pick a tone: AI writes a personalised reply you copy in one click.
Generate a reply330 ready-to-copy templates: pick your trade, the situation and the tone.
See the templatesHow many 5-star reviews does it take to go from your current rating to the one you want?
Do the mathsYour customers per day and how you ask: how many Google reviews a month?
Estimate my reviews10 simple questions, a score out of 100 and the 3 things to fix first.
Take the quizTurn your menu link (website, PDF) into a QR code to print for your tables.
Create my QR code3 questions, 1 minute: what more reviews and direct bookings could earn you.
Run the simulationLet’s talk about your reviews, your website and your visibility, and see together how Voxtya can help you.
Book my demoIn Voxtya’s Social media service, the next key dates for your trade show up in the studio: one click on “Prepare this post” and the AI writes the text in your tone.
