Free GEO audit: your visibility on Google and in AI

How does the free Google listing audit work?

Type the name of your business and its town, then pick it from the list. The tool reads the public information of your Google listing: rating, number of reviews, opening hours, photos and the link to your website. It then opens your website, if you have one, to check that it is online, secure (https), easy to read on a phone and understandable by AI assistants.

Each criterion gets a score out of 20, which adds up to a score out of 100. Under the score you get a plain verdict for each point (good, to improve, urgent) and the three actions that will bring you the most customers, in order. No jargon: each action says what to do, where to click and how long it takes.

Why audit your Google listing?

Before walking into a business they do not know, customers almost always check its Google listing: rating, recent reviews, opening hours, photos. An incomplete listing or a falling rating loses customers without you noticing, because they simply pick the place next door.

AI assistants such as ChatGPT, Gemini or Google AI Mode work the same way. When someone asks for “a good bakery near the station”, they name a few places based on reviews, the listing and the website. In 30 seconds, the audit shows you what works for you and what works against you.

What does the audit check, criterion by criterion?

How should you read your score out of 100?

Above 80: a solid base

Your listing already does its job. The challenge is to keep the pace: regular reviews, a reply to every review and recent photos. A listing that stops moving slowly loses ground to more active competitors.

Between 50 and 80: customers lost along the way

This is the most common case. Usually, recent reviews, photos or a mobile-friendly website are missing. The three actions suggested by the audit are often enough to gain several points within a few weeks.

Below 50: urgent fixes first

A listing with no hours, no website or few reviews misses many searches. Start with the action marked “urgent”: it is the one costing you the most customers today.

How can you improve your score after the audit?

• Get more recent reviews. A Google review QR code on the counter and a short request at the right moment often double the pace. To know how many reviews to aim for, use the Google review calculator.
• Reply to every review. A short, personal reply shows customers, and AI assistants, that you listen. The AI review reply generator saves you time.
• Complete your listing. Hours (including bank holidays), a precise category, a description, photos of the shopfront, the inside and your products. Everything is explained in the Google Business Profile guide.
• Have a clear website. A page that reads well on a phone, with your address, hours, services and prices. See the guide building a small business website.

How long before you see results?

Changes to the listing (hours, photos, description) show within a few days. Your rating and number of reviews move at the pace of your customers: allow a few weeks for a real change. Run the audit again every month to track your progress, and write your score down to compare.

To go beyond a one-off check, the Voxtya Visibility & advice service runs this check every month, tracks 3 to 5 competitors on Google and sends you a report with 3 concrete actions: €29 per month, 30-day free trial. To understand how AI assistants choose the businesses they cite, read our AI visibility page and the guide local competitor analysis.