Marketing guides and resources for local businesses.
Free tools to take action, 18 step-by-step guides with templates to copy, honest comparisons and the latest blog articles. For restaurants, salons, shops, tradespeople and hotels.
Take action in a few minutes.
Each tool answers one precise need, no account required.
Visibility check of your business
Your visibility on Google and in AI assistants like ChatGPT, scored out of 100, with the 3 things to fix first.
Run the auditAI review reply generator
Paste a Google review, pick a tone: AI writes a personalised reply you copy in one click.
Generate a replyGoogle review calculator
How many 5-star reviews does it take to go from your current rating to the one you want?
Do the mathsGoogle review QR code
A QR code that opens your Google review page directly. Put it on the counter or the tables.
Create my QR codeMenu QR code
Turn your menu link (website, PDF) into a QR code to print for your tables.
Create my QR codeEarnings calculator
3 questions, 1 minute: what more reviews and direct bookings could earn you.
Run the simulation18 guides, step by step.
Grouped by topic. Each guide shows its reading time and last update date.
Customer reviews · 4
How to get more Google reviews: the complete guide
When to ask, what to say, QR codes, links, emails: the method to get more reviews, by the rules.
How to reply to Google reviews: the method and templates to copy
Positive, negative, star-only or fake: how to reply to every review, with templates to copy.
Google reviews disappearing: why it happens and what to do
Pending, filtered or hidden reviews: the causes, a 5-minute check and the right reflexes.
How to display Google reviews on your website
Link, map, widget, API or quoted reviews: the right method and the rules for showing reviews on your site.
Your Google presence · 4
Google Business Profile: create it, get it verified and optimize it
Create, verify and fill in your Google listing so it makes people want to come in: the complete checklist.
Google Business Profile insights: how to read your performance
Views, searches, calls, directions: read every metric and know what to do when one drops.
Local competitor analysis on Google Maps: a simple method
Find your real competitors on Google Maps, record what matters and turn the gaps into concrete actions.
Google Business Profile suspended: why it happens and how to get it back
Why profiles get suspended, the evidence Google accepts and the appeal, step by step, without creating a new profile.
Social media & loyalty · 2
Social media for a local business: the guide to posting without losing your evenings
Pick your networks, know what to post and keep a realistic pace, trade by trade.
Customer retention for small local businesses: a practical guide
Welcome, customer records, loyalty cards, emails and reviews: simple ways to bring customers back, by the rules.
By trade · 6
Beauty salon website: what to include and how to build it
Treatment menu, photos, online booking, local SEO: the website that keeps your salon’s diary full.
Website for tradespeople and contractors: the complete guide
Services, service area, past jobs, quote requests and trust signals: the website that wins you better jobs.
B&B and guest house website: how to get more direct bookings
Rooms, rates, availability, direct booking and clear policies: the website that makes you less dependent on platforms.
Hair salon and barbershop website: the complete guide
Prices, service times, team, past work and online booking: the website that fills the chairs in your salon or barbershop.
Wine shop and wine bar website: the complete guide
Selection, winemakers, tastings, gift boxes, wine bar bookings: the website that brings people into your wine shop.
Bakery website: what to include and how to take orders
Opening hours, signature bakes, cake orders and allergens: the website that brings people in and makes ordering easy.
Earnings calculator: what your reviews can earn you.
3 questions, 1 minute: the effect of more reviews, a better rating and direct bookings on your revenue, with the assumptions shown.
Choose your tool with the facts.
The most read of our 27 comparisons: features, public pricing, who each tool is made for.
Latest articles.
Short answers to one precise question: a trade, a type of review, a Google rule.
Can You Turn Off Google Reviews on Your Business Profile?
Find out if you can disable Google reviews, why it matters, and how to manage them effectively for your shop or restaurant.
Read the article Review repliesFake Google Reviews: Penalties and Fines in 2026
Learn the legal risks of posting fake Google reviews in 2026 and how to protect your business while staying compliant.
Read the article Review repliesHow to Reply to Google Reviews with Photos – Sample Replies
Learn step‑by‑step how to answer Google reviews that include photos, with ready‑to‑use reply examples and a quick workflow for busy owners.
Read the article Review repliesHow to Handle a Negative Google Review for a Hair Salon
Learn practical steps to turn a bad Google review into a chance for loyalty, avoid common pitfalls, and use Voxtya tools to respond fast.
Read the article Google ReviewsPrize wheel and Google reviews: the rules to follow
A prize wheel after the Google review: how it works, what Google expects from reviews, the mistakes that get reviews removed and the right way to set one up.
Read the article Google ReviewsGoogle review link: find it and share it in 2 minutes
Where to find the link to leave a review on your Google listing, how to shorten it, turn it into a free QR code and share it by email, on receipts or in store.
Read the articleWhich resources help you market a local business?
Marketing a neighbourhood business comes down to four jobs: being found on Google (your listing and your website), reassuring people with recent reviews, turning visitors into bookings or visits, and staying present on social media. This page gathers everything we have written on these topics: 18 step-by-step guides, free tools to take action, software comparisons and the latest blog articles.
In which order should you read the guides?
Start with what brings customers in without extra effort, then move on to what brings them back:
| Step | The guide to read | The tool to get started |
|---|---|---|
| 1. Be found on Google | Google Business Profile | Visibility check |
| 2. Get more reviews | Get more Google reviews | Google review QR code |
| 3. Reply to reviews | Reply to Google reviews | AI review reply generator |
| 4. Have a website that converts | Small business website | Menu QR code |
| 5. Take bookings | Commission-free booking | Earnings calculator |
| 6. Bring customers back | Customer retention | Social media |
Guides, articles or comparisons: which should you read?
- A guide when you want the complete method on a topic, with steps, templates and an FAQ. Allow 10 to 15 minutes.
- A blog article when you have one precise question: a 1-star review to handle, a missing review, a Google rule.
- A comparison when you are choosing between two pieces of software: features, public pricing and who each tool is made for.
How do you fit this in when you are short on time?
Block half an hour a week, always on the same day. In the first week, run the visibility check and fix the two or three issues it flags on your Google listing. In the second, put a review QR code where your customers wait or pay. In the third, reply to the reviews you have not answered yet, starting with the most recent and the most negative ones. Then keep the pace: half an hour is enough to answer new reviews, post a photo and check your opening hours. Each guide ends with a short action list to help you keep that rhythm.
Where should you start, depending on your trade?
The general guides apply to every local business. To go faster, read the one for your trade: hair salon and barber, beauty salon, bakery, wine shop, tradesperson or B&B. Restaurants will find examples in every guide and on the restaurants page.
To take action right away, every tool is on the free tools for local businesses page.
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Questions about the resources.
All of this, without spending your evenings on it.
Voxtya takes care of your Google reviews, website, bookings and social media, in one app.