The numbers to check every month when you run a local business
You don’t need to be an accountant or a tech expert to follow your reputation. A few numbers are enough, as long as you check them regularly, for example on the first Monday of each month.
1. Your rating and new reviews
Look at your Google rating, but above all at the number of new reviews this month. A rating that stays good with regular reviews reassures future customers.
2. Unanswered reviews
Every review deserves a reply, even a short one. It is the easiest number to improve: aim for zero unanswered reviews at the end of the month.
3. What your customers say
- What they love: feature it on your listing, website and social media.
- What keeps coming up negatively: the same complaint in several reviews is a signal to take seriously.
4. Your bookings and requests
The days that fill up, the ones that stay quiet, the customers who come back. Enough to adjust your offers or your posts.
5. How you compare with competitors
Compare yourself with 3 to 5 businesses in your trade and town: who gets the most reviews, who is improving. The Visibility & insights service does it for you every month.
Learn more: Visibility & insights · your reviews · the free audit of your Google listing · the blog · our pricing