⏱️ Quick answer: your Google review link is in your Google Business Profile, under "Ask for reviews" (or "Share review form"): copy it and you are done. It opens the window where customers pick their stars and write a review. You can then turn it into a free QR code and put it wherever customers pass by.
Asking for a review is easy. Making sure the customer gets there in two seconds is another matter. If you say "search for us on Google", half of them get lost on the way. A direct link takes them straight to the review form of your listing.
Method 1: from your Google Business Profile
- Sign in with the Google account that manages your listing.
- Search your business name on Google (or open Google Maps): your management panel appears.
- Click "Ask for reviews" (sometimes "Get more reviews" or "Share review form").
- A window shows a short link such as
g.page/r/…. Click Copy.
The link is already short, so no need for a URL shortener, and it stays the same as long as your listing exists.
Method 2: build the link from your Place ID
If you do not manage the listing, there is a universal link based on Google's Place ID:
https://search.google.com/local/writereview?placeid=YOUR_PLACE_ID
Google's developer documentation has a "Place ID Finder" to look it up. Even simpler: our free Google review QR code generator finds your business and builds the link for you, or lets you paste your own link.
Test the link before sharing it
- Open it in a private window on a computer: you should see your business name and the review box.
- Try it on Android and iPhone. On mobile it may open the Google Maps app, which is fine.
- Make sure it is your business, especially if you have several locations.
If the link opens a search page instead of the review box, it is usually because it was copied from the browser address bar rather than from the "Ask for reviews" button. Go back to the button and copy the short link it gives you.
Turn it into a QR code
A link works by email; in store you need a QR code. Keep it at least about 3 cm wide, black on white with a white margin, with a clear line next to it such as "Your review helps us: scan here", and avoid glossy plastic under strong light.
Where to share your review link
| Where | Format | Example line |
|---|---|---|
| Tables, counter, till | QR code on a stand | "Got a minute? Scan to review us on Google." |
| Receipt, invoice | QR code + short link | "Thanks for your visit! Your review: g.page/r/…" |
| Thank-you email | Clickable link | "If you have a moment, leave us a Google review." |
| Email signature | Text link | "Your opinion matters: review us on Google" |
| Bags, packaging | QR code | "Enjoyed it? Tell others on Google." |
Message templates
Follow-up email:
Hi [First name], thanks for visiting [Business]. If you have two minutes, a Google review helps us improve and get known: [link]. Have a great day, [Your name]
WhatsApp to a regular: "Hi [First name], thanks again for your trust! If you have a moment, a quick Google review would mean a lot to us: [link]."
More scripts by business type in how to ask for a Google review.
Special cases: several locations, duplicates, name changes
Several locations
Each address has its own Google listing and therefore its own review link. Do not mix them up: a QR code from your town-centre shop placed in your other shop sends reviews to the wrong place. Write the location name on each printed item and keep print files sorted by address.
Your business appears twice on Google
A duplicate listing (old address, created by a customer or a previous owner) splits your reviews. Before sharing your link, check on Google Maps that only one active listing carries your name. If you find a duplicate, report it from Google Maps with "Suggest an edit" or from your management space. It is also a good time to check the rest of your listing: see how to optimise a Google Business Profile.
You change your name or address
If you edit your existing listing, the review link stays the same and your reviews follow you. If a new listing is created instead, the link changes and you will need to reprint. That is why you should retest the link after any change.
Track what your link brings
No complicated tool needed. Note your review count and rating every week and compare before and after you put up the QR code. If reviews do not come in, the cause is usually simple: a QR code too small or badly placed, a team that never mentions it, or a link that fails on some phones. Change one thing at a time to see what works for you.
Rules to keep in mind
- Ask everyone, not just customers you know are happy.
- No incentive tied to the review or the rating.
- Never write the review for the customer.
- Reply to the reviews you get: see our guide to replying to Google reviews.
Your move: create your free QR code with our tool, or try the Review collection module (€29/month excl. VAT) for 30 days: see pricing.