Quiz: is my business visible on Google?

Why check how visible your business is?

When a customer searches for “bakery”, “hairdresser” or “garage” near them, they nearly always choose from the three businesses Google Maps shows first. Your work may be excellent: if your listing is incomplete, your reviews old or your hours wrong, another business gets ahead. The good news is that most local visibility criteria are in your hands, and many can be fixed in an hour.

This quiz helps you take stock without jargon. It does not replace a real check, but it tells you where to look first. Your answers are not sent anywhere: the score is calculated in your browser.

How Google chooses the businesses it shows

Google explains it in its help for business owners: local ranking rests on three pillars, relevance (does your listing match the search?), distance (are you close to the customer?) and prominence (is your business well known and well rated?). You cannot change your address, but you can act on everything else:

• Relevance comes from a complete listing: the right main category, a clear description, services, accurate hours.
• Prominence comes from reviews: their number, freshness, your rating and your replies. A consistent website and an active online presence reinforce it.

How to read your score

The actions that pay off most

1. A complete, up-to-date Google listing

This is the heaviest criterion in the quiz. Check your main category (as precise as possible: “bakery” rather than “store”), write a description of a few lines, add your services and set special hours before every bank holiday. Our Google Business Profile guide goes through every field.

2. Regular reviews, and a reply to each one

Customers look at the rating first, then the number of reviews, then the date of the latest ones. A listing that gets reviews every week looks alive. Estimate how many reviews you can get with our reviews per month calculator, then reply to each one with our review reply templates.

3. A website that reads well on a phone

Most local searches happen on a phone. A simple website with your hours, address, phone and a button to book or request a quote reassures customers and gives Google and AI assistants a reliable source about your business. See our guide build your business website.

4. Being mentioned by AI assistants

ChatGPT, Gemini or Perplexity recommend businesses based on what they find online. The same details everywhere (name, address, phone, hours), recent reviews and a clear website improve your chances of being mentioned. Our visibility check tells you where you stand.

The most common mistakes

• Wrong opening hours during holidays or bank holidays: one of the top causes of negative reviews.
• A category that is too vague, which shows you on searches that are not about you and hides you from the right ones.
• Reviews with no reply, especially negative ones: the next customer reads the review and your silence.
• A listing name stuffed with keywords: Google forbids it and can suspend the listing.
• Different details on your listing, website and social accounts: Google and AI assistants no longer know which to trust.

From the quiz to a real check

The quiz is a self-assessment: it depends on your answers. For a real measurement, run our free visibility check: it finds your Google listing, reads your rating and details, and gives you a measured score with the actions to take. And to be followed over time, the Visibility & advice service compares your listing with your competitors’ every month, reruns the audit and sends you three concrete actions.