Review QR code

A review QR code is a square code printed on a display (table tent, sticker, card, receipt) that contains a business’s review link. The customer scans it with their phone camera and lands straight on the form to rate and comment, without typing anything.

What it contains

Technically, a QR code is just a web address encoded as an image. Everything depends on the address inside: the right choice is the profile’s Google review link, not the website or a Google search. Some tools go through an intermediate address, which makes it possible to count scans or change the destination without reprinting.

Where to put it

• where customers wait with nothing to do: counter, till, table, waiting area;
• on what they take away: receipt, bag, business card, invoice;
• with a simple line saying what to do: “Your review matters: scan to rate your visit”.

A concrete example

A wine bar puts a small table tent on each table with the QR code and the line “A review in 30 seconds?”. The waiter points to it when bringing the bill. Customers scan it while waiting for the card machine.

Common mistakes

• a code that is too small, too far away or behind reflective glass;
• a code pointing to the wrong page;
• a code nobody mentions: asking out loud is still what triggers the action.

Printed displays with your name and scan tracking are part of Voxtya’s review collection service.