A Google review link is a short address that opens a business’s rating window directly. The customer clicks, picks the stars and writes a comment, without searching for the profile on Google Maps. It is the basis of every review request: in an email, on a receipt, behind a QR code.
Where to find it
The profile owner gets it from their Google Business Profile with the “Ask for reviews” (or “Share review form”) button, which gives a link ready to copy. The link belongs to the profile: it doesn’t change as long as the profile exists.
A concrete example
A plumber finishes a job. That evening, he emails the customer: “Thank you for your trust. If you’re happy with the work, your review helps me a lot: [link]”. The customer has one click to make. Without the link, they would have had to find the exact business name on Google, and most give up on the way.
Common mistakes
- sending the profile link (or a Google search) instead of the review link: the customer still has to find the button;
- testing it only on a computer: check that it opens properly on a phone;
- sending it weeks after the visit: ask while the memory is fresh;
- presenting the review as an obligation: the request must stay free.
For when and how to send it, read how to get and share your Google review link.
Go further
Related terms
Review QR code
A review QR code is a printed square code that, scanned with a phone’s camera, opens the form to leave a review on the business’s Google profile directly.
Google review
A Google review is the rating a customer leaves on a business’s profile: 1 to 5 stars, often a comment and sometimes photos, visible to everyone in Google Search and Google Maps.
Average rating (Google stars)
The average rating is the mean of the stars (1 to 5) customers leave on a business’s Google profile, shown with one decimal next to the total number of reviews.