Florist guides: open a shop, pricing, marketing
Opening a flower shop, pricing a bouquet without losing money on waste, getting ready for Valentine’s Day and Mother’s Day: these guides are written for independent florists.
5 free guides, no sign-up · Updated
Guides for this trade
How to open a flower shop: set-up, premises, budget and first customers
Set-up, premises and cold storage, a worked budget, suppliers and waste, price marking: opening a flower shop.
Read the guideFlorist marketing ideas: 25 practical ideas, from Valentine’s Day to Christmas
25 ideas for florists: peak days, window, Instagram, subscriptions, partners and reviews, with a year planner and messages.
Read the guideFlorist pricing formula: how to price a bouquet, with worked examples
Flower cost, waste, cost per minute, markup and VAT: the formula to price a bouquet fairly.
Read the guideHow to get more Google reviews for your shop
Ask after good advice, QR codes at the till and on the gift wrap, post-holiday emails and reply templates.
Read the guideValentine’s Day restaurant ideas: menus, bookings and promotion
Plan Valentine’s Day at your restaurant: set menu, sittings, deposits, promotion and the follow-up that brings reviews.
Read the guideReviews, website, bookings: solutions for your trade.
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Guides for other trades
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