Guides by trade

Shop guides: sales, price display, customers

Sales, price labels, was/now prices, in-store events, Christmas: these guides answer the questions of an independent shop, with the official rules and practical examples.

7 free guides, no sign-up · Updated

Guides for this trade

9 min

Running a sale in your shop: the UK pricing rules

Genuine was prices, sale signs, refunds and fines: how to run a shop sale under UK rules, with a checklist.

Updated

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8 min

Price display rules for UK shops: what the Price Marking Order requires

Selling price, labels, windows, unit pricing, services and offers: the UK price display rules for a small shop.

Updated

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11 min

How to get more Google reviews for your shop

Ask after good advice, QR codes at the till and on the gift wrap, post-holiday emails and reply templates.

Updated

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8 min

Small Business Saturday UK 2026: how to take part, with 25 ideas

Date, how to join, a four-week plan, 25 ideas for cafés, shops, salons, pubs and trades, plus copyable posts and emails.

Updated

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9 min

Price increase letter to customers: how to announce it, with templates

Announce a price rise without losing customers: timing, wording, UK pricing rules and copy-ready templates.

Updated

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8 min

Christmas marketing for shops and restaurants: the week-by-week plan

Countdown plan, festive menu, gift boxes and vouchers, pre-orders, posts and emails to copy for a smooth Christmas.

Updated

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7 min

Trustpilot vs Google reviews: which is better for a local business?

Where each review shows, what each platform costs in the UK, the invite rules, and when to choose Google or Trustpilot.

Updated

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