Guide topic

Local marketing guides: find more customers

Getting known locally, preparing the key dates of the year and finding new customers, trade by trade.

17 free guides, no sign-up · Updated

Guides in this topic

14 min

How to prepare seasonal promotions: a method for local businesses

Timelines, holiday hours, ideas by trade and post templates to prepare every seasonal promotion in 2027.

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13 min

Local business marketing ideas: 30 practical, low-cost ideas

30 low-cost ideas to attract local customers: Google, shopfront, neighbours, community groups, local press and online, with a 90-day plan.

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11 min

How to promote a new business opening: a plan from 60 days before to 30 days after

A 60-day plan to announce your new business opening, with templates to copy.

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8 min

Christmas marketing for shops and restaurants: the week-by-week plan

Countdown plan, festive menu, gift boxes and vouchers, pre-orders, posts and emails to copy for a smooth Christmas.

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8 min

Valentine’s Day restaurant ideas: menus, bookings and promotion

Plan Valentine’s Day at your restaurant: set menu, sittings, deposits, promotion and the follow-up that brings reviews.

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7 min

TikTok for restaurants and local businesses: how to get started

Start TikTok for your restaurant or shop: business account, video ideas, licensed music and a realistic posting rhythm.

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11 min

Pub marketing ideas: 30 ways to fill your pub midweek and at weekends

30 pub marketing ideas: weekly events, Sunday roast, sport, Google profile, reviews, email and the promotion rules to respect.

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8 min

Small Business Saturday UK 2026: how to take part, with 25 ideas

Date, how to join, a four-week plan, 25 ideas for cafés, shops, salons, pubs and trades, plus copyable posts and emails.

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9 min

How to get nail clients: an 8-step plan for nail technicians

Google profile, photos of hands, online booking, reviews, partnerships and a first-visit offer: 8 steps for nail techs.

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7 min

How to run a wine tasting in your wine shop: licensing, plan and templates

Licensing questions, tasting formats, an evening plan, a profit calculation and invitations to copy.

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7 min

Florist marketing ideas: 25 practical ideas, from Valentine’s Day to Christmas

25 ideas for florists: peak days, window, Instagram, subscriptions, partners and reviews, with a year planner and messages.

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7 min

How to find customers as a tradesperson: 12 ways that work

Google profile, reviews, fast quotes, letting agents and neighbours: 12 ways to fill a tradesperson’s diary.

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7 min

How to get personal training clients: 12 practical methods

12 ways to fill your diary as a trainer: Google, reviews, local partners, companies, referrals and a 30-day plan.

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8 min

How to get clients as a massage or wellness practitioner

Google profile, reviews, a reassuring website, online booking, gift vouchers and partners: fill a wellness practitioner’s diary.

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10 min

How to get photography clients: a practical plan

Google profile, reviews, portfolio, partners and replies to enquiries: a plan to fill a photographer’s diary.

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9 min

How to get more driving school students: 20 practical ideas

Google profile, reviews on pass day, clear prices, the DVSA listing, referrals: 20 ways to fill your diary.

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7 min

How to get dog grooming clients: a simple plan

Google profile, reviews, next appointment, partners and seasonal offers: filling a dog groomer’s diary.

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