Guide topic

Social media and customer loyalty guides

Posting regularly, staying in touch with customers and bringing them back: simple methods and templates.

8 free guides, no sign-up · Updated

Guides in this topic

14 min

Social media for a local business: the guide to posting without losing your evenings

Pick your networks, know what to post and keep a realistic pace, trade by trade.

Updated

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10 min

Customer retention for small local businesses: a practical guide

Welcome, customer records, loyalty cards, emails and reviews: simple ways to bring customers back, by the rules.

Updated

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11 min

An email newsletter for your small business: how to do it well

Collecting addresses, writing a good subject line, 12 content ideas and 4 emails to copy to bring customers back.

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11 min

Referral programs for small businesses: how to grow word of mouth

Get people talking: spark word of mouth and run a simple referral scheme without software, with templates and the rules.

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8 min

Customer satisfaction survey template for small businesses

Ready-to-copy questions by trade, NPS and CSAT explained simply, sending, analysis and GDPR basics.

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7 min

Hair salon client retention: the method and messages to copy

Rebooking at the chair, client cards, follow-ups at the right time, messages to copy and how to measure your return rate.

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9 min

Beauty salon client retention: how to keep clients coming back

Rebooking in the room, treatment rhythms, packages, client cards and reminder emails for beauty salons.

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7 min

Wine shop customer loyalty: 12 practical ideas to turn browsers into regulars

Customer notes, a wine club, tastings, Christmas orders and an honest newsletter: 12 ideas to keep customers coming back.

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