Hair salon and barbershop website: the complete guide

Does a hair salon really need a website?

Most salons already have a Google Business Profile and an Instagram account. Both matter, but neither answers practical questions well. Instagram shows great cuts, not the price of a balayage on long hair. Your Google profile shows the address and reviews but leaves little room to explain your services or colour techniques.

The website ties it all together. Someone who finds you on Google or Instagram lands on your prices, sees whether you take walk-ins, picks a service and books. For you, that means fewer calls while you have scissors in hand, and clients who arrive knowing what to expect. Google also reads your site to understand what you do, which helps your profile show up for specific searches such as “skin fade barber Manchester” or “balayage specialist Bristol”.

Which pages should a hair salon or barbershop website have?

You do not need dozens of pages. You need the right information, organised the way clients look for it, easy to read on a phone.

For a structure that works, browse our website designs by trade. If you mainly offer beauty treatments (facials, waxing, nails), our beauty salon website guide is a better fit.

How should you present your prices?

The price list is the most visited page on any salon website. Clients use it to decide whether to book, and to avoid an awkward surprise at the till.

• Split by client: women, men, kids. People go straight to what concerns them.
• Show the time each service takes: it is also what online booking uses to offer slots.
• Explain what changes the price: hair length, thickness, colour technique. Only write “from” if you say what the extra depends on.
• Spell out bundles: “Cut, wash and blow-dry” rather than a vague package name.
• Write the list as text, not as an image or PDF: it reads well on a phone, takes a minute to update, and Google can read it.
• Keep it consistent with the prices shown in the salon. In some countries salons must display their prices in the window or at the till: check the rules where you trade.

Balayage — shoulder-length hair · 2 h 30 · £95
Hand-painted natural lightening, toner and blow-dry included. Long hair: +£15. We do a colour consultation before we start.

The prices in this example are placeholders: use your own. For complex work that cannot be priced in advance, offer a consultation and give the price before you start.

Online booking or walk-ins: how do you say it on your website?

It is the question clients ask most, especially at barbershops: do I need to book? Answer it clearly, right on the home page.

What online booking should let clients do

• pick a service, with its duration, so the calendar only offers slots where it fits;
• get a confirmation straight away, then a reminder before the appointment;
• see your cancellation policy before confirming;
• book at any time, including when the salon is closed.

If you have several stylists or barbers, say who works which days and what each does best: many clients are loyal to a person more than to a salon.

Voxtya’s booking service works this way: the client picks a service, the calendar offers free slots based on its duration, and a confirmation and a reminder go out by email, with no commission on bookings. Our article on online booking for hair salons covers the setup, and our page on hair salon booking software with no commission compares options.

Which photos should you post, and can you show your clients?

For a hairdresser, photos are the best proof of skill. A clean fade, a bright blonde or a sharp beard line say more than a long paragraph.

Photos that work

• The salon: the shopfront (so people recognise you on the street), the stations, the basins, the barber chairs.
• The team at work: natural shots, not stiff poses.
• Your work: back and side views for cuts, daylight for colour, before and after for transformations.
• The products you use, if you are proud of them.

Your clients’ image rights

A photo where someone can be recognised is personal data in many countries, and people have a say over how their image is used. Before posting, ask for consent, ideally in writing (a message or a tick box is enough), and say where the photo will appear: website, Instagram, Google profile. For a child, ask a parent. If a client changes their mind, take the photo down. Where you can, frame the cut or colour without showing the face.

Stay honest

Same light and same angle for before and after, and no filter that changes the colour you achieved. A colour made brighter in editing sets an expectation you cannot meet in the chair, and can be seen as misleading.

What should you say about your techniques, products and team?

Clients increasingly look for a specific technique: balayage, ombré, plant-based colour, curly cuts, scissor cuts, skin fades, hot-towel shaves. If you are good at something, say so in plain words, on its own page or section.

• Explain the process: consultation, time in the chair, home care, how often to come back.
• Say who it is for: curly hair, fine hair, first-time colour, men growing out a beard.
• Name the brands you use if your clients care (ammonia-free colour, vegan ranges, beard care).
• Introduce the team: first name, background, speciality, languages spoken if that helps in your area.

Plant-based colour — We use plant-based colours for clients who want to cover grey or refresh their colour with natural ingredients. It takes longer than a standard colour: allow around two hours. We do a skin test a few days before your first appointment.

Copy like this reassures new clients and contains the words people type into Google. Just avoid claims nobody can check (“the best cut in town”) and health claims about products.

How do you get your salon to show up on Google?

When someone searches for “hairdresser” or “barber” nearby, Google Business Profiles appear first. Your website strengthens your profile, and your profile sends visitors to your website.

• Primary category: pick the one that describes your main business (hair salon or barber shop, for example), then add secondary categories only if they are true.
• Services: list your services in the profile, using the same names as on your site.
• Booking link: add your booking page to the profile; our article on adding a booking link to your Google Business Profile shows how.
• Accurate hours, including bank holidays and closures.
• Recent photos of the salon and your work, added regularly.
• Reviews: ask right after the appointment, in front of the mirror; our article on asking for a review after the appointment has message templates.

Keep the same name, address and phone number on your site, your Google profile, Instagram and directories. To go further, read our Google Business Profile guide, then compare yourself with the salons that rank above you using our local competitor analysis method.

How do you build your salon website, and what does it cost?

There are three ways to do it, each with its pros and cons. The right one depends on your time and how much you want to deal with the technical side.

Whatever you choose, budget for the domain name, the tool or hosting, and your time. With Voxtya, the Website service costs €29/month and Website + Bookings €49/month, with a 30-day free trial; the domain name is included with an annual plan that includes the website. You edit the site from your phone: changing a price or adding a photo takes a minute.

For the general steps (domain name, legal pages, going live), see our guide to creating a small business website.

Which mistakes should you avoid on a hair salon website?

• No prices, or “price on request” for everyday services: the client books the salon next door that shows them.
• Different prices on the site, in the window and at the till.
• Not saying whether you take walk-ins: the number one question at barbershops.
• A hidden booking button, only at the bottom of the page or in the menu.
• Stock photos: people spot them instantly and they do not build trust.
• Wrong hours during holidays or bank holidays.
• A slow site because of huge photos: resize them before uploading.
• No privacy policy, even though you collect contact details for bookings.

Remember to reply to the reviews you get, too: our guide to replying to Google reviews has templates for every situation.

The steps at a glance

The steps to launch a salon website that shows your prices and fills your chairs.

1. Prepare your price list. List your services by client and by type, with their time and price, matching what you show in the salon.
2. Choose how to build it. Yourself, with an agency or with a tool built for local businesses, depending on your time and budget.
3. Register your domain name. Pick a short name close to your salon’s name, registered to you.
4. Photograph the salon and your work. Take photos of the salon, the team and your cuts, with written consent from recognisable clients.
5. Set up online booking. Enter service times, slots, walk-in times and your cancellation policy.
6. Connect the site to your Google profile. Add your website and booking links to the profile, with the same details everywhere.
7. Keep it up to date. Update prices, hours and photos as soon as they change.

Go further

• Online booking for hair salons: how to set it up
• Hair salon booking software with no commission
• Hair salon: asking for a review after the appointment
• Beauty salon website: the complete guide
• Online booking with no commission: the guide
• Planity alternative: the comparison
• Voxtya for hair salons
• Our website designs by trade