Beauty salon website: what to include and how to build it

Does a beauty salon really need its own website?

Plenty of beauty therapists rely on their Google profile, their Instagram account and sometimes a booking app. That is a good start, but each channel has limits. Instagram shows your work but not your full menu. Your Google profile gives the address and reviews but little room to explain a treatment. A booking marketplace makes you visible in its app, but it also shows other salons on the same screen and sets its own terms.

Your website ties it all together. A client who finds you on Instagram or Google gets answers to her questions there (how long, how much, any contraindications, what happens during the treatment) and books in a few taps. Google also reads your site to understand which treatments you offer, which helps your profile show up for specific searches like “HydraFacial Bristol” or “eyebrow threading Manchester”.

Do you need a website if you are already on Fresha, Treatwell or another booking app?

Beauty booking marketplaces have real value: the public knows them, their apps are on a lot of phones, and they can bring you new clients. So this is not an either-or choice. It is about knowing what each one does for you.

Before you sign up with a platform, or renew, read three things in its terms carefully: what you pay (and on which bookings), who can contact your clients, and what you take with you if you leave. Plans change often, so check directly with each provider rather than trusting an old comparison.

Many salons keep the marketplace for discovery and push their own website, Google profile and a QR code at the till to regulars, who then book direct. Our guide to commission-free online booking explains how to set that up.

Which pages should a beauty salon website have?

You do not need twenty pages. You need the right information, easy to find on a phone, because that is where most of your clients will look you up.

To see a structure that works, browse our website templates by trade, including the ones designed for salons.

How do you write a treatment menu that converts?

The treatment menu is your most-visited page. A client is looking for three things: what the treatment does, how long it takes and what it costs. Everything else is a bonus.

One entry per treatment, always the same structure

For each signature treatment, write a few lines following the same pattern. Here is a template to adapt:

Hydrating facial (60 min) – £60
Who it is for: dry or dehydrated skin, especially as the weather turns cold.
What happens: cleanse, gentle exfoliation, facial massage, a mask matched to your skin, finishing moisturiser.
Afterwards: skin feels softer and more comfortable; we will suggest a simple routine to follow at home.
Good to know: let us know about any allergies or current treatments when you book.

The price and time in this example are placeholders to show the format: use your own.

Use the words clients actually search for

Lead with the everyday name of the treatment (“full leg wax”, “pedicure”, “lash lift”) before any branded protocol name. Clients rarely search for a brand’s treatment name, but they do search for the result or the area treated. If you use a well-known brand, mention it in the description: some clients look for it specifically.

Only promise what you can deliver

Advertising rules prohibit misleading claims, and beauty treatments are no exception. Avoid absolute or medical promises (“permanently removes cellulite”, “erases wrinkles”, “cures acne”). Describe the treatment, how it feels and a realistic result. For regulated devices and techniques, stick strictly to what your training, insurance and local rules allow you to perform.

Clear prices

Clients expect to know the price before they book, and in many countries you are required to tell them. Showing prices online is the simplest way to do it and saves you the “how much is it?” calls. List packages, course discounts and what is included too.

Which photos should you post, and what about before-and-after pictures?

In beauty, photos sell. But a photo of a client is not like any other photo.

Photos of the salon and products

These are the easiest and often the most useful: reception, a treatment room ready to go, the light, the products you use, you and your team at work. Shoot in natural light, tidy up first, and avoid stock images: people can tell, and they make the salon feel impersonal.

Photos of your work (nails, lashes, brows, make-up)

Under GDPR, and the UK’s equivalent rules, a photo in which someone can be identified is personal data. Before posting, get the client’s consent, ideally in writing (a paper form or a message will do), and say where the photo will appear (website, Instagram, Google profile). She must be able to withdraw consent later, in which case you take the photo down. Where you can, frame the result (hands, eyes) without showing the whole face.

Before-and-after pictures

They are persuasive, but they have to be honest: same lighting, same angle, no editing that changes the result, and a time frame stated if the effect is not immediate. An edited photo that exaggerates what a treatment does can be considered misleading advertising.

How do you add online booking to your salon website?

For a salon, online booking is no longer a nice extra: many clients book in the evening, when you are closed, and would rather not phone during the day. A good system has to be simple for them and practical for you.

What the client should be able to do

• pick one or more treatments, with the total time worked out automatically;
• see only the slots that are genuinely available;
• choose a therapist if there are several of you (or “no preference”);
• get a confirmation straight away, then a reminder before the appointment;
• know how to cancel or move the booking, and up to when.

What you should be able to set

• the length of each treatment and the buffer time between clients;
• your closing days and holidays;
• the minimum notice before an appointment (so nobody books for ten minutes from now);
• your cancellation policy, shown clearly before the client confirms.

Cutting no-shows

A reminder before the appointment and a clear cancellation policy shown at the moment of booking are the two simplest levers. For long treatments, some salons also ask for a phone confirmation or a deposit: if you do, say so clearly and make sure your booking tool supports it.

Voxtya Bookings handles appointments with your treatments and their durations: each client gets a confirmation email and then a reminder email, you get an alert for every new booking, and you set your slots, closing days and cancellation notice. No commission on bookings. Our article on online booking for salons has more practical tips.

How do you get your beauty salon to show up on Google?

Most new clients will find you through a Google or Google Maps search: “beauty salon” plus a neighbourhood, “waxing near me”, “gel nails” plus the town. Three things work together.

Your Google Business Profile

Pick a precise primary category (for example “Beauty salon”, or a more specialised one if your main business is nails or waxing), add secondary categories for your other treatments, fill in your services, your hours (including holiday hours) and recent photos. The “Website” link should point to your site and the booking link to your booking page. Our Google Business Profile guide covers every field.

Your website

Google reads your pages to understand what you do. Write treatment names as text (not just in images), mention your town and area naturally (“our salon in central Bath”), and keep exactly the same name, address and phone number as on your Google profile.

Your reviews

Review count and rating feed into local ranking, and they weigh on clients’ choices. The best moment to ask in a salon is when the client sees the result and says she loves it. A QR code at reception and a message after the appointment do the rest: it is all in our guide to getting more Google reviews.

How do you build your salon website, and what does it cost?

There are three ways to go about it, each with its strengths. The right choice depends mostly on how much time you have and who will keep the site up to date.

Whatever you choose, budget for the domain name (from a few pounds or euros to a few dozen a year depending on the extension), the tool or hosting, and your time. Make sure the domain is registered in your name and that you can take your content with you if you switch.

With Voxtya, the Website service costs €29/month, and Website + Bookings €49/month, with a 30-day free trial. The site pulls in the information from your Google profile (hours, photos, reviews) so you can get started fast, and you edit it yourself from your phone. A domain name is included with an annual plan that covers the Website.

Which mistakes should you avoid on a beauty salon website?

• A PDF treatment menu: unreadable on a phone, invisible to Google, and never up to date.
• No prices: the client phones to ask, or goes elsewhere.
• A hidden booking button at the bottom of the page or buried in a menu: it should be visible on every page, especially on mobile.
• Client photos posted without written consent, or edited before-and-afters.
• Unrealistic promises about what a treatment can do.
• Different opening hours on your website, Google profile and booking app.
• A slow site weighed down by huge photos: resize them before uploading.
• Out-of-date offers (Mother’s Day in September, expired promotions) that make the site look abandoned.
• No privacy notice, even though you collect contact details for bookings.

For the full list of legal basics for a small business website, see the dedicated section of our guide to creating a small business website.

The steps at a glance

The steps to launch a salon website that presents your treatments and fills your diary.

1. List your treatments. Group your treatments by type, with duration, price and a short description.
2. Choose your approach. DIY, agency or a tool built for local businesses, depending on your time and budget.
3. Register your domain name. Pick a short name close to your salon’s, registered in your name.
4. Prepare photos and consents. Photograph the salon and team, and collect clients’ written consent for photos of your work.
5. Set up online booking. Set treatment times, slots, closing days and your cancellation policy.
6. Link the site to your Google profile. Add your website and booking links to your profile, with the same details everywhere.
7. Keep it current. Update your menu, hours and offers as soon as they change.

Go further

• Create a website for a small business: the guide
• Online booking with no commission: the guide
• Online booking for salons: how to set it up
• Salon booking software with no commission
• How to get more Google reviews
• Voxtya for salons
• Our website templates by trade