How can a beauty salon get more Google reviews?
The general method (review link, QR code, routine, rules) is covered in our guide to getting more Google reviews. Here we adapt it to a trade where privacy matters: waxing, body treatments, facials, massages. A client who has just spent an hour in a treatment room does not want to be rushed, or to see her treatment described in public.
The good news: beauty clients are often loyal, come back at regular intervals and book ahead. So you usually have their email address, several chances to ask, and a relationship of trust that makes asking feel natural.
Why do reviews matter so much for a beauty salon?
Trusting a stranger with your face, skin or nails takes confidence. Before booking, a new client wants to know whether the salon is clean, whether the therapist is gentle and precise, whether the nails last, whether she will feel comfortable. She finds those answers in reviews, and she checks how recent they are.
Reviews also help your profile show up on Google Maps when someone searches for “beauty salon”, “nail bar” or “spa” nearby. Google says in its help page on local ranking that prominence counts, and that more reviews and positive ratings can improve your local ranking.
Reviews also reassure people about what photos cannot show: the welcome, hygiene, punctuality, how calm the rooms are. Show them on your website next to your treatments and prices: our beauty salon website guide and our guide to displaying Google reviews on your website show how.
Free tool, no sign-up
Google review calculator
How many 5-star reviews does your salon need to raise its rating? Run the numbers for free, no sign-up.
When should a beauty salon ask for a review?
In a beauty salon, the best moment is not in the treatment room but just after: the client is dressed, relaxed, paying and often rebooking. Her phone is already in her hand. During the treatment, on the other hand, asking for a review would break the very relaxation you are selling.
| Service | The right moment | Avoid |
|---|---|---|
| Facial, massage | At reception, when the client says she feels great | In the room, during or right at the end of the treatment |
| Waxing | By email the next day rather than in person | Any mention of the treatment in front of other clients |
| Nails, polish | Once the polish is dry and she admires her nails | While drying, hands busy |
| Spa, day package | On departure, or in the next-day email | Midway through, in a robe |
| Mobile beauty therapist | While packing up, with a QR code card | Pushy reminders days later |
Gift vouchers
Many spa and beauty treatments are gifts. The person who had the treatment is then not the person who paid for it. Ask the recipient for the review, in person as she leaves: she is the one who can describe the experience. Do not send the request to the buyer, who never came in.
Very regular clients
A client who comes in for an infill every three weeks does not need to be asked every time. Ask once, at the right moment, then let it be. If she has already left a review, simply thank her.
Where should you put the review QR code in a beauty salon?
A QR code saves the client from searching for your listing: she scans it with the phone camera and lands straight on the review form. In a beauty salon it should stay discreet and elegant, in keeping with your decor.
| Format | Placement | Text next to it |
|---|---|---|
| Table stand | Reception desk, near the card machine | “Enjoyed your visit? Share it on Google.” |
| Appointment card | Handed over with the next booking date | “See you soon. Your review matters to us.” |
| Small frame | Nail station, facing the client | “Love your nails? Add a photo to your review.” |
| Card in the bag | With samples or retail products | “Thanks for visiting. Your review in 30 seconds.” |
| Business card | Mobile therapist, left on the way out | “Happy with my visit? Tell Google.” |
In treatment rooms, choose a very small reminder by the door or coat hook, which the client sees as she gets dressed, rather than a sign facing the treatment bed. The Voxtya Review collection service gives you this QR code with your business name, plus print-ready displays.
How do you ask for a review by email after a treatment?
Most beauty salons take bookings in advance, often online, so you have clients’ email addresses. The next-day email is especially well suited to intimate treatments such as waxing: the client can leave her review quietly at home, without talking about it at the desk.
- When? The day after the appointment, while the memory is fresh. For nails, that evening or the next day.
- Who? Every client of the day whose address you have, not just some of them.
- How often? One message, possibly one reminder. Never more.
- What? A personal thank-you, the therapist’s first name and the direct link, without naming the treatment.
Subject: Thanks for visiting [Salon name]
Hi [First name],
Thank you for coming in yesterday. [Therapist’s name] loved having you. If you had a lovely time, a few words on Google would help other people discover us: [link]
And if anything was not quite right, just reply to this email: we want to know.
See you soon,
The [Salon name] team
Notice that the message does not say “your bikini wax” or “your slimming treatment”: emails can be read by someone else. Email rules depend on your country. In the UK, the ICO explains that you can email existing customers about similar services without fresh consent (the “soft opt-in”) only if you offered a way to opt out when you collected their details and in every message (ICO guidance on email marketing). EU countries have similar rules. Always include an unsubscribe link and check your local rules; our GDPR guide for small businesses goes further.
Does a prize wheel suit a beauty salon?
Yes. Clients come back regularly, and a small prize to use at the next appointment gives them one more reason to stay loyal. The game also adds a light touch at the till.
Here is how it works with Voxtya: the client scans the QR code, enters her first name and email, opens your Google review page, then comes back to spin the wheel. Her rating is never asked for and nothing checks what her review says: the prize never depends on the rating. The email is only used to send her prize code and to stop the same person playing over and over. She shows the code at the salon and you mark it as used.
Which prizes for a beauty salon, nail bar or spa?
- a free polish at the next appointment;
- a quick add-on (eye treatment, hand mask) with the next service;
- a discount on a facial;
- a sample or travel-size product;
- a “Thank you, see you soon” slice with no prize.
Avoid prizes that tie up a room for a long time, such as a full massage. Codes are valid for 30 days by default: extend that if clients come back every six weeks.
The game must stay open to everyone, unrelated to the rating, and never promise a prize for “5 stars”. In the US, the FTC’s rule on reviews bans incentives that come with an express or implied requirement for a positive review (FTC Q&A). See prize wheel and Google reviews: the rules, and the settings for salons on our prize wheel page for salons.
What should you say to ask a client for a review?
A beauty salon’s tone is gentle and attentive, and the request should be too. Pick one or two sentences for the whole team, to use at reception rather than in the treatment room.
“I’m so glad you enjoyed it. If you have a minute, a quick Google review would really help us. The QR code is right here.”
“Your nails look amazing! If you like, a photo in your Google review helps new clients see our work.”
“We’re a small salon, and reviews are how people find us. Thank you if you have time to leave one.”
“I’ll send you a short email tomorrow with the link, so you can do it in your own time.”
“If anything wasn’t right, please tell me directly and we’ll take it into account next time.”
What not to say
- “Give us 5 stars”: the client feels pressured.
- “Leave a review and your next set is half price”: Google forbids offering anything in exchange for a review (Google help on reviews).
- “You could mention your waxing in the review”: never suggest an intimate detail, even to be helpful.
- Asking your therapists or their families to post reviews: Google treats these as a conflict of interest (Google content policy).
How should a beauty salon reply to reviews discreetly?
Google advises being polite and concise, signing your replies and never sharing personal information. For a beauty salon the golden rule is simple: thank the client for her visit and the experience, never for a specific treatment, and never mention her body, her skin or anything said in the treatment room, even if she wrote about it herself. All our advice is in the guide to replying to Google reviews.
Positive review
Thank you so much for your lovely message, [First name]! [Therapist’s name] and the whole team are delighted you had a good time. We look forward to welcoming you again. [Your name], [Salon name]
Mixed review (running late, waiting)
Thanks for your feedback, [First name]. You are right, you should not have had to wait and we are sorry. We have reworked how appointments are scheduled so we keep better time. We hope to see you again soon in better conditions. [Your name], [Salon name]
Negative review (disappointing result)
Hi [First name], we are truly sorry your visit did not live up to expectations. We would like to talk it through and find a solution: call us on [phone] or reply to your booking confirmation email. [Your name], manager of [Salon name]
To save time, our free AI review reply generator drafts a reply from the review text. The Voxtya Review replies service drafts every reply in your tone, without naming the treatment: you read it, then paste it on your Google profile.
Which mistakes should a beauty salon avoid?
- Asking in the treatment room. The treatment is a moment of calm: ask at reception or by email.
- Naming the treatment in the email or reply. “Your full leg wax” has no place in a message or on Google.
- Posting a photo of a client without her consent. Even to illustrate a reply: a recognisable face or hands are personal data.
- Offering a discount for a review. Google forbids it, and the review may be removed.
- Forgetting the gift voucher recipient. She had the treatment, so she is the one to ask.
- Having reviews typed on the reception tablet. Several reviews from the same device may be filtered by Google.
- Replying curtly to criticism. A calm reply reassures future clients more than having no negative reviews at all.
For the legal side of reviews (fake reviews, staff reviews), read our guide to online review laws.
What does a typical week look like in a beauty salon that collects reviews well?
Review collection works when it is part of the routine, like preparing the rooms each morning.
- Monday: check the QR codes at reception and on nail stations are visible and scan properly.
- Every day: offer the review at reception to happy clients as they pay.
- Every day: check the next-day email went out to yesterday’s clients.
- Twice a week: reply to every new review, with no treatment details.
- For every gift voucher redeemed: remember to offer the review to the recipient.
- End of the week: count new reviews, note recurring topics, share compliments with the team.
Summary
| Channel | For whom | When |
|---|---|---|
| Asking in person | Every client | At reception, after the treatment |
| QR code | Clients in the salon | At the desk, at the nail station |
| Clients who booked | The day after the appointment | |
| Prize wheel | Any client who wants to play | At the desk, via the QR code |
| Review replies | Every reviewer | Within a few days |
To find out how many reviews you need to reach a target rating, use our Google review calculator. Also run a hair salon? Read our guide on Google reviews for a hair salon.
The steps at a glance
The steps for a beauty salon, nail bar or spa to get new Google reviews every week, discreetly.
- Get your review link. In your Google Business Profile, use “Ask for reviews” to copy the direct link to the review form.
- Put up the QR codes. A stand at reception, a small frame on nail stations, a discreet reminder by the treatment room door.
- Pick the team’s sentence. A gentle sentence to say at reception as clients pay, never during the treatment.
- Send the next-day email. A thank-you with the link, without naming the treatment, with a simple way to unsubscribe.
- Add a game if you like. A prize wheel open to everyone, with prizes for the next visit, unrelated to the rating.
- Reply to every review. Thank clients for the visit and the experience, with no treatment details, and sign it.
- Review progress weekly. Count new reviews and share compliments with the team.
Do it without spending your evenings on it
Voxtya Review collection
A QR code with your name for reception and treatment rooms, an automatic email the day after each appointment and a prize wheel with your own prizes. €29/month, 30-day free trial.
Google reviews: the guide for your trade
When to ask, where to put the QR code and what to say change from one trade to another:
- How to get more Google reviews for your restaurant
- How to get more Google reviews for your bar or café
- How to get more Google reviews for your bakery
- How to get more Google reviews for a hair salon or barbershop
- How to get more Google reviews as a tradesperson
- How to get more Google reviews for your garage or auto repair shop
- How to get more Google reviews for your hotel or B&B
- How to get more Google reviews for your shop
- Google reviews for a healthcare practice: what is allowed and how to reply
This guide for your trade
Go further
- How many Google reviews per month? Free calculator
- Google review reply templates, by trade
- How to get more Google reviews: the complete guide
- Google reviews for beauty salons and therapists
- The prize wheel for Google reviews
- Prize wheel and Google reviews: the rules
- Beauty salon website: the complete guide
- Calendly alternatives for salons
Sources
The rules quoted in this guide come from these official pages, checked on October 17, 2026.