Guide topic

Choosing the right tools for a local business

Before paying for a website, review software, a booking platform or a provider: what each option costs, what it really does and how to choose for your trade.

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Guides in this topic

6 min

How much does a small business website cost? Agency, DIY builder or ready-made tool

Agency, DIY builder or ready-made trade tool: what a local business website really costs, and which to pick.

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5 min

Who should reply to your Google reviews: you, ChatGPT, an agency or software?

Yourself, ChatGPT, an agency or software: time, cost and risks of each way to reply to your Google reviews.

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4 min

Free QR code or review software: what does your business really need?

What a free QR code does, what review software adds, and how to tell which is enough for you.

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4 min

Social media manager or software: who should run your business’s social media?

Yourself, an AI tool, a freelancer or an agency: how to choose who runs your business’s social media.

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4 min

Instagram or a website: does your business need both?

What an Instagram account does, what a website does, and why your Google profile matters as much as both.

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4 min

Online bookings: commission or subscription, which costs you less?

The formula to tell whether a commission platform or flat-fee software costs you less, with an example.

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4 min

Booking.com or direct bookings: which is right for your accommodation?

Platform, direct or both: how to work out what Booking.com costs you and find the right balance.

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5 min

Buying software for your business: 10 questions to ask before you sign

Commitment, commission, fees, data, cancellation: the 10 questions to ask a software seller before signing.

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4 min

How much should a local business spend on its online presence? Item by item

The items of a local business’s online presence, a method to set a monthly budget and avoid duplicates.

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4 min

Google Ads or local SEO: where should a local business spend?

Paid ads or profile, reviews and website: what each does, what it costs and how to balance them.

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